BLITZ
With the launch of his new album, Battle Studies, John Mayer wanted to be "disruptive"; he wanted to take advantage of the latest technology while blurring the boundaries between music and new media in order to spread his art. He yearned to find a way of connecting with fans that extended beyond just listening to a track or watching a music video.
Mayer's management team contacted BLITZ directly in search of a ground breaking, interactive concept that would give life to Mayer's vision. BLITZ decided to produce an Augmented Reality (AR) music video for Mayer's single "Heartbreak Warfare" and teamed up with Adobe® to deliver it via Adobe® Flash® Player and FLARToolKit.
Both BLITZ and Mayer recognize society's constant search for exciting technology and thrilling experiences. With the use of AR, Mayer can attract new listeners and appeal to existing ones that don't ordinarily purchase his music, all while transcending traditional marketing techniques and the separation of art and science.
About BLITZ: BLITZ is a leading integrated marketing agency that builds brands and drives conversion by developing results-driven, immersive and imaginative campaigns and applications. BLITZ reaches target audiences across all relevant touch points, social networks, platforms and devices, making brands become a seamless part of consumers' everyday lives. The agency constantly invents new ways to excite, inform, entertain and compel consumers to want to learn more, go deeper, "play" longer and participate in an active brand conversation.