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Naked Juice: Brand Story

SoCal super juice teams up with SoCal super agency for tasty marketing goodness. And what a blend it is. Being a grassroots company, Naked Juice knew that their acquisition by PepsiCo might have turned off some loyal fans. To that end, we said “nay, nay.”

To help them avoid looking like a bunch of corporate suits (from a marketing perspective), we started with a fresh site re-design; one that’s chock full of personality, and highlights their commitment to healthy drinks and a healthy planet. From there, we’ve grabbed the reins as their agency to revamp their CRM, CSR and social media initiatives. The Naked Juice team is a fun bunch, and working with their brand presents a unique challenge, as our overall strategy is to maintain a grassroots, mom and pop image.

"When you get to work on a brand you already love, it’s a pleasure."

Matt Murray Senior Art Director