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Activision: Brand Story

Being gamers, we’ve always been excited about the opportunity to create exceptional, groundbreaking work with Activision—from banners to Web sites to viral, pass-along experiences. But in 2008, when we were approached to take on the interactive work for the Guitar Hero brand, you can probably imagine the enthusiasm that roared through the office. We were ready for the challenge to revitalize their brand online.

Since beginning our relationship with the Guitar Hero brand, we’ve re-imagined and rebuilt the franchise hub and community portal, created every specific game site, built social media applications, and designed the faceplate for the upcoming release of Guitar Hero 5. And did we mention that they’re officially the #1 rhythm-based game of all time? Glad we’ve had a hand in helping them achieve this extraordinary success.

"Their vision and creative leadership has helped our games launch with ease and excitement."

Carlson Choi Director of Interactive Marketing