MKS Reveal Site: Campaign Site
When the new Lincoln MKS was announced, it was all about luxury. And it was our job to create a robust showroom that would let enthusiasts browse the new features and interact with the car. Working with Wunderman Team Detroit, we built a gorgeously seductive site that utilized rich 3D transitions, a 720º rotation sequence and HD video clips. The site was awarded by FWA with the Favorite Website Award on November 29, 2007.
"It was the first time that the entire site structure was based on a 720º view of the vehicle that enhanced and showcased the elegance of the vehicle."
Ken Tadeo
Creative Director, Wunderman Team Detroit
- Analytics
- Creative
- Search Engine Optimization
- Strategy
- Technology
- User Experience
-
Winner
Automotive