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FX: Brand Story

Starting with the first project in 2008, when we helped launch FX Networks’ new brand identity, “There Is No Box,” we’ve gone on to create online experiences to coincide with their shows, most of which allow users to dive deeper into the overall theme for exclusive content. In addition to building effective show extension experiences, we provided the FX team with an ad model that allows them to show an increase in their marketing investment through their online network, versus simply promoting shows. It’s exciting to work with an entertainment client like FX, who is always looking for innovative ways to deliver their edgy shows to their massive, enthusiastic audience.

"Their resourcefulness and execution has allowed our websites to come to life, even under tight deadlines. Through working closely together on a daily basis, BLITZ has proven to be a key partner for FX."

Jason Phipps Director of Digital Media, FX Networks